Privacy Policy

1. Information We Collect

Masters Water Damage Restoration Plano ("we", "us", or "our") collects information to provide better water damage restoration services to our customers. We collect the following types of information:

Information You Provide Directly:

• Contact Information: Name, phone number, email address, and property address when you request services
• Property Information: Details about your property, water damage situation, and insurance information
• Newsletter Subscriptions: Email address and optional ZIP code when you subscribe to our newsletter
• Communication Records: Records of phone calls, emails, and text messages with our team

Information Collected Automatically:

• Website Usage Data: Pages visited, time spent on pages, links clicked, and referring websites
• Device Information: Browser type, operating system, IP address, and general location (city/state level)
• Cookies: Small data files stored on your device to improve website functionality (see Cookies section below)

2. How We Use Your Information

We use the collected information for the following purposes:

• Providing Services: To respond to service requests, schedule appointments, perform water damage restoration, and communicate about ongoing work
• Customer Support: To answer questions, provide estimates, and address concerns about our services
• Billing and Payments: To process payments, send invoices, and maintain financial records
• Insurance Documentation: To prepare and provide documentation for insurance claims as requested
• Marketing Communications: To send monthly newsletters (if you subscribed), service reminders, and water damage prevention tips
• Website Improvement: To understand how visitors use our website and improve user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes

We do not sell your personal information to third parties for their marketing purposes.

3. Cookies & Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Remember your preferences and settings
• Understand which pages are most popular
• Improve website navigation and functionality
• Analyze website traffic and user behavior

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality (e.g., maintaining your session)
• Analytics Cookies: Help us understand how visitors use our website (e.g., Google Analytics)
• Functional Cookies: Remember your preferences and personalize your experience

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

4. Third-Party Services

We may share your information with third-party service providers who assist us in operating our business. These providers are contractually obligated to protect your information and use it only for the services we request.

Third Parties We Work With:

• Google Maps: For displaying our location and providing directions (subject to Google's Privacy Policy)
• Email Service Providers: For sending newsletters and service communications
• Website Analytics: For understanding website usage and improving user experience
• Payment Processors: For securely processing credit card and other payments
• Insurance Companies: When you request us to work with your insurance adjuster (with your consent)

We do not share your information with third parties for their own marketing purposes without your explicit consent.

5. Data Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our security practices include:

• Secure data storage with limited employee access
• Encryption of sensitive data during transmission (SSL/TLS)
• Regular security assessments and updates
• Employee training on data privacy and security
• Secure disposal of physical records containing personal information

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but continuously work to maintain industry-standard protections.

6. Your Privacy Rights

You have certain rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you
• Correction: You can request that we correct inaccurate or incomplete information
• Deletion: You can request deletion of your information (subject to legal retention requirements)
• Opt-Out of Marketing: You can unsubscribe from newsletters and marketing emails at any time by clicking the unsubscribe link or contacting us
• Do Not Sell: We do not sell personal information, so no opt-out is necessary

California Residents (CCPA):

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what information we collect, the right to delete information, and the right to opt out of sales (though we do not sell personal information).

Texas Residents:

Texas residents can contact us to request information about how we process personal data and exercise applicable privacy rights.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide requested services and maintain service records
• Comply with legal, tax, and accounting requirements
• Resolve disputes and enforce our agreements
• Maintain business records and historical documentation

Typical retention periods include:

• Service Records: 7 years (for tax and legal purposes)
• Newsletter Subscribers: Until you unsubscribe
• Website Analytics: 14-26 months
• Marketing Contacts: Until you request removal

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Post the revised policy on our website
• Notify newsletter subscribers via email if changes significantly affect how we use their information

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

9. Contact Us

If you have questions about this Privacy Policy, want to exercise your privacy rights, or have concerns about how we handle your information, please contact us:

We will respond to privacy-related inquiries within 30 days of receipt.